A well-written and creative piece of content can be an effective way to communicate with customers. You can help customers better understand your products and services through the writings, allowing the company to generate more new leads.
There are two professions that play a significant role in creating content in the form of text or writing. Content writer and copywriter are the two professions. Although they are both tasked with creating text-based content, the purpose of their writing is different.
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Content Writer vs Copywriter
What is a content writer?
A content writer is a writer who creates text-based content with the intent of conveying information or explaining a service or product. They typically create content for websites, write content for Search engine optimization, write blog posts, create white papers, and perform various other tasks.
What is a copywriter?
Copywriters are writers who are responsible for producing textual content for marketing purposes. So, the writings they produce lead to the creation of marketing and promotional materials. Some examples of tasks that are done are making slogans, writing text for advertisements, and others.
To make it easier for you to understand the difference between a content writer and a copywriter, below are 5 main points that can distinguish them.
5 Differences between Content Writer and Copywriter
1. The purpose of writing
The difference between a content writer and a copywriter can be seen from the descriptions of each profession in the preceding section. A copywriter creates text content for sales or product promotion, whereas a content writer creates content to explain or inform something.
So, a company can use the services of a copywriter to persuade and encourage readers to use the product or service offered. Meanwhile, a content writer will be tasked with writing articles that can educate, provide information, or direct readers so that they can easily understand the products or services offered.
2. Format the created text
The next difference between content writer and copywriter lies in the format of the created text. In general, a copywriter will produce a copy of the text in a short format. Examples include writing text for company slogans, email marketing, billboards, banner ads, etc.
While content writers write text content in a long format because they have to explain something to their readers. Some examples of content created by content writers include articles, email newsletters, white papers, e-books, and others.
3. Effects
Basically, both copywriters and content writers create useful text for companies to generate new prospects. However, the content produced by content writers and copywriters has different effects.
Copywriters can create a sense of urgency and inspire readers to immediately take the desired action, such as purchasing a product. When compared to content writers, it can be said that the content they create is not intended to create a sense of urgency but to build trust. You need to know that customer trust is one of the biggest drivers for customers to make decisions.
So, from the content they produce, content writers can build good relationships with customers so that companies will gain the expected trust. Thus, companies can generate more new leads from the content they produce.
4. Contribution of marketing strategy
Another difference between content writers and copywriters is the contribution to the company's marketing strategy. Copywriters can help create a sense of urgency so that when customers read the text they have created, customers can immediately make a purchase action. So, you can quickly determine the impact of the advertisement.
In contrast to content writers, since the content they produce is not easy to measure over a short period of time, they play a role in the long term marketing strategy. For example, when they write content for SEO, the content will take time to produce results. In addition, the content they create in general can also be used for a long period of time, for example, articles or blog posts.
5. Traffic
Content writers have the ability to generate organic traffic. Content writers will generally practice SEO strategies by looking for the best keywords for the content they create. They will ensure that the keywords used are performing well so that the resulting content can rank well on search engine pages (Google) so as to bring in more traffic. In contrast to copywriters who produce content to direct readers to sales.
Conclusion
You can now understand the difference between a content writer and a copywriter from the explanation above. So, when you want to create content, it's a good idea to set the goal of creating the content.
Although content writing is done in different ways and focuses, content writers and copywriters are both needed by companies to generate profits.
1 comment
Nice one